Press Planning & Optimisation

Develop efficient press schedules.

Our TGI survey data reveals rich insights into consumer media habits, but requires flexible analysis in order to produce actionable media outreach strategies. Within our Choices 4 software, Press Planning and Optimisation allows you to create, compare and contrast press schedules in order to efficiently reach your target audience. 

  • Calculate the coverage and frequency of any given press campaign
  • Build detailed cost files and identify potential cost efficiencies
  • Intuitively manipulate press schedules using Choices straightforward “drag and drop” software 

Once you have created a target audience using TGI data, the press planning and optimisation tool achieves maximum efficiency through the use of genetic algorithms, which optimise plans against budget, reach and frequency criteria.

Contact email: Sean Yeates +44 (0)20 8433 4000

Associated Services