Contextualise the digital space

Take-up and usage of digital devices is growing by the day. Understanding who owns these devices and what they are using them for is, therefore, more important than ever.

  • Keep up to date with the latest trends in the fast-evolving worlds of mobile, tablet, gaming, TV and social media with Kantar Media’s futurePROOF

  • See how these changes impact your brands and audiences directly with a link to TGI.

  • Pinpoint key digital changes and trends.

All this is done through telephone interviews of a representative sample of 2,000 adults aged 16+ in Britain who have previously completed our long-established syndicated media and marketing survey, TGI.

We release results twice a year, giving you an up-to-date picture of what’s happening amongst digital consumers and clearly demonstrating any trends. We also evaluate emerging digital platforms, and supplement the research with quick-dip qualitative research to investigate hot topics.

Some highlights from futurePROOF H1 2014:

4 Screen NationAudio And MusicDigital RetailDroid DominanceMesh And StackThats TelebizTotally TabletTv Getting Smarter


Contact email: James Burke +44 (0)20 7160 5500

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