Take-up and usage of digital devices is growing by the day. Understanding who owns these devices and what they are using them for is, therefore, more important than ever.
Keep up to date with the latest trends in the fast-evolving worlds of mobile, tablet, gaming, TV and social media with Kantar Media’s futurePROOF
- See how these changes impact your brands and audiences directly with a link to TGI.
- Pinpoint key digital changes and trends.
All this is done through telephone interviews of a representative sample of 2,000 adults aged 16+ in Britain who have previously completed our long-established syndicated media and marketing survey, TGI.
We release results twice a year, giving you an up-to-date picture of what’s happening amongst digital consumers and clearly demonstrating any trends. We also evaluate emerging digital platforms, and supplement the research with quick-dip qualitative research to investigate hot topics.
Some highlights from futurePROOF H1 2014: