Smarter targeting online

Ad-Vantage allows, for the first time, a delivery system of online ads to any target built from the broad, in-depth range of consumer metrics available on Kantar Media’s TGI study, instead of simply targeting based on online user journeys.  Part of Kantar Media’s Addressable Answers capability and powered by TGI and I-Behavior, Ad-Vantage brings a number of benefits to online targeting for digital planners:

  • Fulfil complex, highly-targeted client briefs without just relying on consumer online behaviour and related proxies

  • Build campaigns around the consumer lifestyles, product usage and attitudes that prompt particular online behaviour

  • Engage with targets who are valuable but have never visited the brand online

  • Realise the brand building opportunities online that would otherwise be missed, by reaching attitudinally and motivationally driven targets


Our TGI study is a respected, key source of consumer insight within the media and marketing industries. Its robust, representative sample of consumers and detailed coverage of all aspects of consumer life have kept it at the heart of the media industry for over 40 years.

TGI insight enables the targeting of any kind of consumer target built on a vast array of characteristics, whether demographics, product use, leisure activities, attitudes, media consumption or any mix of these.

How it works:

The relevant cookies for reaching a TGI-defined audience online are achieved by matching the TGI respondents in a target group to the online consumer database of I-Behavior, who are specialists in proprietary models for predicting consumer behaviour.

For more on Ad-Vantage, please see our brochure below, click here to see a short presentation about Ad-Vantage, or get in touch through the details at the bottom of the page.

 Ad Vantage


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