Ad-Vantage

Smarter Targeting Online

Agencies, media owners and marketers alike can now identify and reach complex, offline-defined consumer audiences online without having to simply rely on online behaviour and related proxies.

  • Identify and reach richly-defined consumer target groups online, built from their real characteristics and behaviour, not just their online user journeys and related proxies

  • Create campaigns and promote targets built around the consumer lifestyles, product usage and attitudes that prompt particular online behaviour

  • Realise the brand building opportunities online that would otherwise be missed, by reaching attitudinally and motivationally driven targets

Through Ad-Vantage and TGI Standard Audiences, campaigns can be built around characteristics as discriminatory as consumer lifestyles, product usage and attitudes, drawn from the comprehensive consumer insight available through our TGI study.

This means agencies can more effectively fulfil client briefs (for more on how Ad-Vantage helps agencies, please click here) and brands can engage targets who are valuable but may have never visited the brand online (for more on how Ad-Vantage helps marketers, please click here). Similarly, media owners can quantify and prove the existence of lucrative target groups visiting their online content, thus maximising the value of their online inventory (for more on how Ad-Vantage helps media owners, please click here).

How it works

By building a bespoke target from TGI’s single source consumer insights and subsequently undertaking best-practice modelling through the transactional database of TGI’s partners at I-Behavior, the cookies to reach that exact audience online are delivered.

Pre-defined targets for online targeting

As well as Ad-Vantage as a service for bespoke online targeting, we offer pre-defined TGI Standard Audiences on programmatic advertising platforms, fulfilling a very broad range of targeting requirements. Examples of pre-defined groups include consumers intending to buy a car in the next two years, people who buy free range food and drink, those who have spent money on gambling, and those who watch more than 40 hours of television every week.

Further information

At the bottom of this page are links to how Ad-Vantage and Standard Audiences help different kinds of business (agencies, media owners, marketers). For more about TGI, Kantar Media, I-Behavior or to become an ad tech partner, please click on one of the links immediately below:

What is TGI?

Who are Kantar Media?

Who are I-Behavior?

Become an ad tech partner

Contact email: Richard Keogh +44 (0)20 8433 4000

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