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News & Views

  • Kantar Media in Action 12 January 2015

    Get the full picture of subscriber viewing behaviour with Return Path Data

    Developing changes in media consumption bring new challenges for TV operators to understand how subscribers are using their range of services. Our Return Path Data services offer a full picture of subscriber consumption, across all platforms, using a validated approach to measuring TV audiences. Watch this video to understand how Return Path Data can help you.

  • Our Latest News 19 December 2014

    Kantar announces increased stake in IBOPE, leading Latam media measurement and research firm

    Kantar, the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups, has acquired the majority interest and control of Latin America’s leading media measurement business, IBOPE Media. The acquisition further strengthens Kantar Media’s significant global footprint and expertise in all aspects of media measurement and evaluation and will enable Kantar to better link media and purchase data throughout the region.

  • Our Latest News 05 December 2014

    Ofcom Report: Protecting audiences in an online world

    This research examines audience views of protections for audio-visual (AV) content delivered across different platforms and connected devices. The research, carried out by Kantar Media, collected audience views on different protection and assurance options for AV content, for both now and in the future.