Our Latest News
10 July 2014
In order to realise a crucial part of its strategy, SKO has signed a new contract with Kantar Media Audiences. The new partnership will enable SKO to measure online commercials on a wide range of platforms, including all the platforms that are targeted by PMA bureaus and of participating publishers. SKO aims to establish a market wide, transparent, manageable standard. The first data are expected in the third quarter of 2014. SKO aims to establish maximal market coverage per January 1st 2015.