Digital Connections 2011 - A Summary

18 June 2012

Digital Connections 2011 - A Summary

Highlights from Kantar Media Compete's DigitalConnections event held in September 2011, London. The event brought together digital leaders to share their experiences and learn how to:

Use the web to better engage and connect with audiences and partners
Connect the data to understand people's online and offline behaviours and increase digital marketing ROI
Make the most of new digital platforms and media to better serve consumers

View all video presentations here.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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Digital Connections 2011 - A Summary