Keep your eye on the ball.

The sport and entertainment sector plays to a unique set of rules, requiring research and monitoring born of both experience and flexibility.

That's why we created KantarSport, a dedicated media and market research specialist unit that combines specialist knowledge with Kantar Media's global resources to deliver genuine insights into this challenging sector.

This plays a pivotal role in the sports sponsorship sector worldwide, as we enable sponsors to not just understand and evaluate the available options, but also to optimize the ROI they achieve from every event.

Crucially, such analysis is not delivered from an ivory tower. We work with literally hundreds of sporting federations, rights holders, clubs, teams, venues and sponsors across the globe, from FIFA to F1, and from the o2 to U2. Just as importantly, we assess sports sponsoring actions before, during and after events, comparing numerous indicators to guarantee the reliability of reports.

As the lines between sport and entertainment continue to become more blurred, this far-reaching understanding informs everything we do, allowing us to offer a truly holistic approach, which combines with our proven monitoring and evaluation techniques to give our clients cost-efficient access to insights that drive consumer engagement.

Press Releases

5th June 2013 - Britain’s upmarket ethical consumers

Ethical advertising campaigns are on the increase as brands respond to the rise in consumer awareness of corporate social responsibility. Latest insight from Kantar Media’s Premier TGI study, of the most upmarket and affluent British adults, reveals tapping into ethical consumers can reap enormous rewards for marketers.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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