The Who, Why and How of consumer understanding

About us

Kantar Media TGI enables you to define, understand and effectively reach key target consumer groups by providing you with comprehensive ‘who, why and how’ insights into consumer behaviour.

What makes us such an indispensable tool for media owners, agencies and brand owners alike is the depth and breadth of our insights into consumer choices (including attitudes, product use, leisure activities and media consumption online and offline).

Established in 1969 and operating in over 65 countries worldwide, Kantar Media TGI is the world leader in media and marketing studies.

Globale White

Our latest news

23 May 2014

Millennials in the workplace

A recent Mashable article argued that Millennials, or Generation Y, people born between 1981 and 1999, are striving for a stronger work-life balance compared to previous generations. The latest Great Britain Kantar Media survey shows that this is not the case, with this group more career ambitious than ever in such a competitive job market.

15 May 2014

Reaching gardeners in the online sphere

Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. The latest Kantar Media TGI study looks at how online and offline marketing can be combined to reach gardeners.