TGI

The Who, Why and How of consumer understanding

About us

Kantar Media TGI enables you to define, understand and effectively reach key target consumer groups by providing you with comprehensive ‘who, why and how’ insights into consumer behaviour.

What makes us such an indispensable tool for media owners, agencies and brand owners alike is the depth and breadth of our insights into consumer choices (including attitudes, product use, leisure activities and media consumption online and offline).

Established in 1969 and operating in over 65 countries worldwide, Kantar Media TGI is the world leader in media and marketing studies.

Globale White

Our latest news

27 August 2014

SOCIAL MEDIA TARGETING: KNOW YOUR AUDIENCE

Kantar Media TGI’s social media segmentation highlights that connections don’t equate to brand engagement

14 July 2014

Kantar Media launches TGI Standard Audiences to enhance programmatic targeting for digital planners and buyers

London, 14th July 2014 - Kantar Media has today announced that its TGI consumer insight tool now provides a range of unique ‘Standard Audiences’ to facilitate addressable programmatic advertising in Great Britain. These pre-defined groups of consumers mean digital planners no longer need rely just on online user journeys and related proxies to reach targets online, they can instead pinpoint and reach specific audiences based on their key offline and online behaviour and characteristics. This means complex online ad briefs are far more straightforward to fulfil.