23 May 2014
A recent Mashable article argued that Millennials, or Generation Y, people born between 1981 and 1999, are striving for a stronger work-life balance compared to previous generations. The latest Great Britain Kantar Media survey shows that this is not the case, with this group more career ambitious than ever in such a competitive job market.
15 May 2014
Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. The latest Kantar Media TGI study looks at how online and offline marketing can be combined to reach gardeners.