The Who, Why and How of consumer understanding

About us

Kantar Media TGI enables you to define, understand and effectively reach key target consumer groups by providing you with comprehensive ‘who, why and how’ insights into consumer behaviour.

What makes us such an indispensable tool for media owners, agencies and brand owners alike is the depth and breadth of our insights into consumer choices (including attitudes, product use, leisure activities and media consumption online and offline).

Established in 1969 and operating in over 65 countries worldwide, Kantar Media TGI is the world leader in media and marketing studies.

Globale White

Our latest news

14 March 2014

Generation Mum: Targeting Mums online

Young mothers are amongst the most active users of social media sites in Europe, according to new research from Kantar Media Global TGI’s Dispatches series.

15 January 2014

A marketer's guide to the modern traveller

Holiday companies face a brighter future, but as we emerge from recession there are new kinds of holidaymaker out there with their own unique set of motivations. Understanding them is key in this competitive marketplace.