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Latest News

4 May 2012 - The Kony campaign; What It tells us about marketing to Britain's young people

The activist group ‘Invisible Children’ set a world record earlier this year when their ‘Kony 2012’ video campaign went viral – it was viewed over 100 million times in less than a week. Insight from Kantar Media’s latest Youth TGI survey reveals that Britain’s youngest consumers are a skittish bunch – marketers must therefore adapt quickly to engage them effectively.

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Multimedia Centre

4 October 2011 - Measuring connected TV

Connected TV - or "smart TV", if you prefer - is no longer on the horizon. It's on our doorsteps, and in many cases in our homes.

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Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

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Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

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KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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